In Victoria we are celebrating our 100 years of first love, as a tribute to our origins, when Gregorio created a shoe name as his girlfriend called Victoria.
As a tribute to our origins and because it seems to be a love story we decided to relieve first love experiences in the cinema. The February 14th, in San Valentin’s Day, we reserved the last row of the Yelmo cinemas to invited in love couples in five Spanish cities: Madrid, Barcelona, Bilbao, Malaga and Vigo.
The tickets were given by free through a network social campaign. Ones on the cinema, lovers found special packaging of popcorns and drinks and a Victoria spot before the film.