“el día minimúsica”: a spanish festival for the little ones


Last 12th April took place the kids festival “el día minimúsica” in Barcelona, Spain. After the success of previous editions, this year more than 2,500 people attended this event and tickets sold out. For those who do not know about this festival, “el día minimúsica” is an event for children which seeks that kids enjoy and experience new family offers, activities, workshops, games through music, technology, food, sport and fashion.

At Victoria we didn’t want to miss this festival, so we organized a birthday workshop in which the little ones could make their own cupcakes and take pictures with their families with a big cake-shaped photocall.

Spanish well-known artists, like Delafé y las Flores Azules, they joined our 100th anniversary celebration by blowing out the candles of the cake after their performance (on their Victorias, of course!).

All the pictures here  in our Facebook!!

The Last Row of Victoria

In Victoria we are celebrating our 100 years of first love, as a tribute to our origins, when Gregorio created a shoe name as his girlfriend called Victoria.

As a tribute to our origins and because it seems to be a love story we decided to relieve first love experiences in the cinema. The February 14th, in San Valentin’s Day, we reserved the last row of the Yelmo cinemas to invited in love couples in five Spanish cities: Madrid, Barcelona, ​​Bilbao, Malaga and Vigo.

The tickets were given by free through a network social campaign. Ones on the cinema, lovers found special packaging of popcorns and drinks and a Victoria spot before the film.

And the love story of Victoria and people continues!